Stop running ads. Let AI agents run them.

Give Madder your web address. Its agents draft the campaign, build the ads and launch them on Facebook and Instagram. Nothing launches without your OK.

Free during early access. Nothing launches until you approve it.

TallybookSponsored
NorthlineSponsored
Sample ad for a clothing shop: a woman in a white hoodie and checked trousers on a city street.
Oak & LinenSponsored
Sample ad for a home goods shop: a yellow wooden chair against a pale wall.
Created in your ad account
A dog nosing a plush toy: the product in the sample pet shop’s campaign.

Plush Hedgehog Toy — launch

Paws & Pantry, $20 a day — Draft, waiting for your OK

Review →
Sample businesses. The screens are redrawn from Madder.

Madder runs your Facebook and Instagram ads for you

Madder is an AI agent that runs Facebook and Instagram ads for a small business with no marketer and no agency.

  1. It reads your page

    Madder finds what you sell and its price on your page. You type nothing.

    June Avery, a sample online fitness coach

    juneavery.coach/strength-plan
    12-Week Strength Plan$79.00, saved as a product
    TitlePrice

  2. It looks at your rivals

    Name a competitor and Madder reads their page: the offer and the price. Their ads from Meta’s Ad Library come next, in early access.

    Kettle & Crane, a sample coffee roaster, competitor: Harbor Beans
    • Their landing page“Single-origin beans, roasted weekly”, $18
      Read
    • Their ads on MetaFrom the public Ad Library
      Not connected yet

  3. It drafts the campaign and builds the ads

    A plan in plain words, with a goal and a daily budget. The ads are made from photos you approve.

    Tallow & Wick, a sample candle maker

    Sample ad, square: three amber jar candles on brown paper.Square 1:1
    Sample ad, portrait: a lit candle beside a cup of coffee and an open book.Portrait 4:5
    Sample ad, vertical: hands opening a gift box beside a white candle.Vertical 9:16

  4. It launches on your OK

    Approve the draft and Madder creates the campaign in your own Meta ad account. You pay Meta directly.

    Paws & Pantry, a sample pet shop, your Meta ad account, your card
    1. You approved the draftMadder created the campaign and its ads
      Created, paused
    2. You switched it onA second approval, whenever you are ready

  5. It watches and adjusts

    Once a day Madder checks your campaigns and suggests a pause or a budget change. With Autopilot on, it makes the small changes itself.

    Oak & Linen, a sample home goods shop, daily check-up, 6:00 AM

    Checked 4 campaigns. Suggested 2 changes.

    • Oak Dining Chair — winterRaise from $20 to $24 a day
      Waits for you
    • Gift sets (old)Pause
      Waits for you
    • Linen Throw — new customersStill learning
      Left alone
    • Wall Shelf — launchChanged by you this week
      Left alone

  6. It counts leads your way

    Tell Madder what counts: a purchase, a contact, a sign-up. It shows what each one cost you.

    Mop & Marigold, a sample cleaning company, what counts as a lead?
    • Contacts11 in the last 30 days, counted
    • Registrations completed5 in the last 30 days, counted
    • Purchases on your site (pixel)None in the last 30 days, not counted

Facebook and Instagram today. Free during early access, by invitation. How Madder works and Guides

Type your shop’s name. Madder does the rest.

A 75-second film, no sound, of where Madder is going. The businesses and numbers are samples. Studying rivals’ ads and AI video ads are not switched on yet.

Sample businesses and numbers; the people are stock footage, not customers.

Read the film as text

These are the film’s on-screen words, not a description of the product today. The film is an illustration with six invented sample businesses; every number in it is a sample, not a result or a promise. Not switched on today: studying rivals’ ads (lines 3 to 5) and AI-made video ads (line 6). Today Madder builds the ads from photos you upload, and it pauses a campaign or changes its budget rather than swapping one ad for another (line 8).

  1. Type your shop’s name. Madder does the rest. One field, then one OK from you.
  2. Madder reads your shop. Products, prices, photos, tone and who buys. Here: Kettle & Crane, a sample coffee roaster, and its $16 house blend.
  3. It finds 17 shops like yours. And the 1,284 ads they are running right now. (Sample numbers. Not switched on today.)
  4. It studies the ads that keep running. Shops rarely keep paying for ads that don’t sell, so the ten that have run longest are the ones to learn from. (Not switched on today.)
  5. It finds what they have in common. 8 of 10 open on a face. The product is in hand within 2 seconds. Creator videos run 3 times longer. Your new ads follow these three rules. (Sample numbers. Not switched on today.)
  6. AI makes 24 creator-style video ads. Built from the three rules. Every shop gets its own set. (Sample numbers. Not switched on today.)
  7. It builds the campaign. Goal, who sees it and a budget of $30 a day, your limit. Here: Corner Chair, a sample barber shop. One OK from you and it is live.
  8. It shows your ads day and night. It pauses weak ads and moves their budget to what works, then swaps in new versions. The total stays $30 a day. Here: Paws & Pantry, a sample pet shop. (Sample numbers.)
  9. Leads up. Cost per lead down. In this sample, for a gym: 300 leads in 90 days at the same $30 a day, from $21 a lead in week one to $9 on average. Most tools do one or two of these steps. Madder does all eight. Try it free at madder.ai. (Sample numbers, not results.)

What it does while you sleep

Madder checks your ads once a day and tells you what it found. With Autopilot on, it makes the small changes itself. Both start switched off.

  • A check-up every day

    Once a day, at the hour you pick, Madder looks over your running campaigns and suggests one change where last week’s numbers are clear: a pause, or a budget change of 20% at most.

    It needs to know what counts as a lead, and five of them in the last 30 days. All conditions and limits.

    Daily check-up

    Check my campaigns every day
    Every day at
    6:00 AM
    Largest budget change
    20% at a time

    Last check-up

    Checked 4 campaigns. Suggested 2 changes.

    • Treat boxes — new customersstill learning
    • Plush Hedgehog Toy — launchchanged by you this week
    The setting in Madder, redrawn, for Paws & Pantry, a sample pet shop.

  • Autopilot makes the small changes

    With Autopilot on, Madder cuts a budget, pauses a campaign or makes a small raise without waiting for you. You set how far a raise may go; a launch always waits for you.

    Autopilot

    Let Madder apply its own changes

    How much it may raise on its own

    In one change
    20
    In one day, all campaigns
    50

    In your ad account’s currency. A raise above either amount waits for you.

    • Budget cuts and pausesapplied
    • Small raises from the check-upapplied
    • A new campaign, switching one back on, larger raises, a check-up’s pause of your only running campaignwait for you
    The setting in Madder, redrawn, with its starting amounts.

  • You wake up to a plain list

    What Madder did and what waits for you, in plain sentences behind the bell. No email yet.

    Notifications today

    • 1 change is waiting for your approvalNothing is applied until you say yes.
    • Madder raised Dog beds — autumn from $20 to $24 a dayLeads cost $6 each over the last 7 days against the usual $10.
    • Madder paused Cooling mats (old)It spent $42 in 7 days and brought no leads.
    Notifications in Madder, redrawn. Sample numbers.

Your photos become the ads

Product shots, photos of it in use, phone pictures of you at work. Madder uses only the ones you approve.

  • Works today

    Upload, approve, done

    Drop in your photos and approve the ones an ad may use. Each approved photo becomes an ad.

  • Uploaded photo, square: a plain paper bag of coffee beans.Kettle & Crane, coffee1:1Approved for ads
  • Uploaded photo, portrait: a man with bleached hair rubbing cream on his cheek, a tin in his other hand.Lumi & Oat, skincare4:5Approved for ads
  • Uploaded photo, vertical: a woman showing an outfit to a phone on a ring light, a clothes rail behind her.Northline, clothing9:16Approved for ads
  • Uploaded photo, vertical: a white dog on a red leash walking beside its owner.Paws & Pantry, pets9:16Approved for ads
  • Uploaded photo, portrait: a hairdresser with short blonde hair setting an older woman’s grey curls.Comb & Clover, hair salon4:5Draft
  • Uploaded photo, square: a lit candle beside a cup of coffee and an open book.Tallow & Wick, candles1:1Approved for ads
  • Uploaded photo, square: a cleaner in red overalls wringing a cloth over a blue bucket.Mop & Marigold, cleaning1:1Approved for ads
  • Uploaded photo, portrait: a yellow wooden chair against a grey wall.Oak & Linen, home goods4:5Approved for ads
Sample libraries, redrawn. Stock photos.
Coming to early access

Next: AI-made images and video

The Make studio is built and not switched on yet. Pick a product and Madder will make a pack of image and video ads for you to approve.

Plush Hedgehog ToyPaws & Pantry, pets

  • A dog nosing a plush toy on a carpet.Product shotImage 1:1
  • A man holding a small dog in a kitchen, looking at the camera.Creator-styleVideo 9:16

Dune HoodieNorthline, clothing

  • A dusty-pink hoodie on a hanger.Product shotImage 4:5
  • A woman in a white hoodie on a city street.In useImage 9:16

Amber Jar CandleTallow & Wick, candles

  • Three amber jar candles on brown paper.Product shotImage 1:1
  • Hands opening a gift box beside a white candle.UnboxingVideo 9:16
Drawn for three sample products. Stock photos, not AI-made results.

Is it for your business?

If you sell a product or a service and have a page that shows it, Madder can run its ads.

Not yet

Google Ads and TikTok. Lead forms, call, message and catalogue ads. Budget changes on a campaign that splits its budget over several ad sets.

Questions owners ask before they start

Still unsure? Write to hello@madder.ai. The founder answers.

What does Madder do?

Madder is an AI agent that sets up and looks after Facebook and Instagram ads for a small business. It reads your page, drafts a campaign, builds ads from photos you upload, and creates the campaign in your own Meta ad account once you approve it. After that it shows what your money did in plain words and pauses a campaign when you ask. A daily check-up and Autopilot are there to switch on; what they cover today is under “A check-up every day”.

Do I need to know Ads Manager?

No. Madder creates the campaign and the ads in your ad account for you. You read a plan in plain words and answer yes or no. You can still open Ads Manager at any time; it is your account.

Can it drain my card?

You set a daily budget, and Meta works to it as a daily average. On a busy day Meta may spend up to 75% more, but a week never goes past seven times your daily budget. That is Meta’s rule as of 2026. Your daily budget goes up only with your tap, unless you switch on Autopilot for small raises. Meta bills your card; Madder never sees it.

Can Madder spend money without asking me?

Only if you switch Autopilot on, and only in small steps. Autopilot is off by default. With it on, Madder may lower a budget, pause a campaign, or raise a budget by a small amount you set. Starting a campaign, switching one back on, any larger raise and a check-up’s pause of your only running campaign always wait for your approval.

Who pays Meta, and what does Madder cost?

You pay Meta from your own ad account and card. Madder is free during early access. It will be paid later and the price is not set yet. You see the price before you pay a cent.

What can the agents touch in my Meta account?

Only what you grant in Meta’s own login: the ad accounts you tick and the Page your ads run from. Madder also asks to see your business portfolios, only to find the ad accounts under them. Meta’s Page permission would let us read the Page’s posts; we don’t. Never your messages or your card. By default every change waits for your tap. Autopilot is off until you switch it on; with it on, Madder applies budget cuts, pauses and small raises inside amounts you set, and a launch always waits for you. Remove access in Meta’s settings any time.

How do I stop?

Say “pause it” in the chat and confirm with one tap; with Autopilot on, Madder pauses without the tap. Disconnect stops Madder at once; ads already running keep running on Meta until you pause them. Email us and we delete the rest.

Will I get sales?

We won’t promise it. Nobody honest can. What you do get: ads built from what you sell, spending inside your daily budget as Meta applies it, and a plain answer to “what did my money do”. The daily check-up is yours to switch on; its conditions are under “A check-up every day”. The agents can’t read your shop’s orders yet; they see only what your Meta pixel records.

What can’t the agents see yet?

Your shop’s own order records and Meta’s policy warnings. They see spend, views, clicks, the actions you have told Madder count as a lead, and what each lead cost. A purchase reaches Madder only as an event your Meta pixel records. Madder does not check an ad against Meta’s ad rules; Meta reviews every ad and has the last word.

What if Meta disables my account?

It can happen. The appeal is yours to send from Meta. We can’t undo Meta’s decisions, and we don’t see its policy warnings yet.

No Meta ad account yet?

You open one in Meta Ads Manager. It is free and in your name, and you add your card there. Connect it to Madder when it is ready. The agents can’t open one for you yet.

Which platforms does Madder work with?

Meta today: ads on Facebook and Instagram. Google Ads and TikTok are not available yet.

Who is it for, and who is it not for?

Owners of an online shop or a small business with a website and no marketer. Ads are aimed at a whole country today, so it suits businesses that sell or ship nationwide. Not for agencies, and of little use without a page for the agents to read.

Is there a person behind this?

Yes. The founder reads every request and answers every email, including when the answer is “not yet”. The agents run the ads; a person runs the agents.

Hand Madder your ads

We let in a few businesses a week. Free during early access; your ad account, your card and your Page stay yours.

By sending you agree to the terms and the privacy policy.